ENGAGEMENT TRUMPS FOLLOWERS

Here at Boom, we believe that engagement trumps followers, something that was borne out recently when we partnered with The Vaults on their ‘Disney Fantasia’-inspired ‘Sounds and Sorcery’ immersive music concert experience. Our brief was to generate ticket sales through engagement and content, which we achieved through a combination of owned, earned and paid media. As part of a ‘digital first’ campaign, we created strategic …