// Digital Community Management
With vast experience in delivering kids entertainment campaigns, Boom secured the opportunity to manage and implement a creative marketing campaign for The Very Hungry Caterpillar Live Show, featuring 2 UK tours and 2 West End runs. The objective was to drive ticket sales for each performance (advance and on the day) by increasing brand awareness for the show and raising appeal of theatre as family activity at the same time.
Boom went above and beyond to achieve its targets by delivering a campaign which focussed on The Very Hungry Caterpillar's key promise: entertain families. By using a digital first approach, Boom combined traditional marketing tools with digital platforms, including programmatic buying and paid for social media advertising, Boom was able to deliver the experience families wanted and expected from the event. In addition, our partnership team attracted audiences through successful collaborations with family-friendly brands including Hello Magazine, TGI Fridays, Jo Jo Maman Bebe and Foyles Bookstore.
• Reached out to over 400k customers on Facebook generating 755k impressions in an initial 4 month period
• More than 15 national brand partnerships delivered in 2016/2017