IMPLEMENTATION // Creative Execution
How to re-position an existing touring production for the West End.
Already an established theatrical fringe hit, Boom were secured to rebrand and establish this new production of Showstopper! in the highly competitive world of the West End. Emphasising the need to make a big statement for this limited run, Boom printed 5 foot high polystyrene letters to create an original and memorable design concept which was placed into the market as part of a strategic outdoor and digital campaign directly capturing the spirit of the show. To further emphasise the unique improvised nature of the show, Boom partnered with Magic Radio and made the first ever improvised radio advert with the cast. This made for a stand out campaign, promoting the appeal of the show’s spontaneity while maintaining the credibility of a professional theatrical production.
• Over 27,000 bums on seats
• 3.5 millon people stopped to listen to the improvised ad
• 11.9k Facebook interactions with our captivating creative content