BRAND EXTENSION // Promotions
Take a worldwide retail brand and launch it as a live show for the very first time.
Understanding the importance of aligning the popularity of the retail side of Hello Kitty with a core mainstream family audience, Boom secured two added value promotions with Britain’s most popular newspaper, The Sun. This included a major online competition and ticket offer promoted to over 100,000 members and securing free of charge prime advertising space in the paper itself. Over 2.5 million people were reached, helping to raise awareness and get bums on seats. Additionally, Boom targeted local families across London and called upon existing networks of well-established family contacts to help promote the show at a grass roots level. From competitions with parents and mummy bloggers to exclusive ticket offers with family networks and magazine titles, Boom made sure that Hello Kitty Live was visible to everyone.
• Over £75,000 of free advertising
• Overall reach of 4 million people
• 252% increase in Facebook likes in 3 months