CREATIVE // Photoshoot Direction
Take a much loved film and stage musical and use photography to give the brand a refresh and new feel.
Understanding that the 2016 UK tour of Footloose was to be a new look production, Boom knew that it was important to establish the energetic actor-musician element of the show and did this through editorial photography. Responsible for creatively directing the whole shoot on the day, Boom also sourced an underground warehouse location, creating an urban setting while still keeping true to the era. From supplying check shirts, boot cut jeans and a guitar to liaising with makeup artists, cast and the production team, Boom used existing expertise to get the very best results, making the shoot a success.
• Sexy & eyecatching new set of images for press and editorial
• Social media content for 23 venues 6 months ahead of the show opening
• An on brand and successful creative direction of a shoot