BRAND EXTENSION // Social Media Apps
When the longest-running show in the world employs the most innovative agency in the market… something great is going to happen!
Boom is at the leading edge of digital innovation, offering clients new social platforms to help extend a brand’s reach. Boom know that social media apps can connect with audiences in a way audiences will remember, as well as impacting positively on a brand’s image and sales. For Agatha Christie’s The Mousetrap – the world’s longest-running play – Boom developed the play’s first social media app. Using Facebook as the platform Boom created an app to encourage the on and offline community to tell their stories, connections and experiences with the play in order to understand and celebrate the play’s success in the theatre scene.
• ‘Monkswell Manor guestbook’ Facebook app created
• Increased social media interactions by 470%