Boom ENTS is a full-service marketing agency working alongside Boom SPORT. With a focus on delivering performance marketing through data analysis and creative planning, Boom has clients across outdoor events, consumer exhibitions, immersive experiences, arena shows, visitor attractions, family theatre, West End and touring musicals and celebrity social media.

The team at Boom deliver creative planning and strategies, partnerships and promotions, social media, ticketing and yield management, SEO, media planning and buying, GDPR and design services.

Boom has been awarded Best New Business, featured in the Top 100 UK Start Up list and was shortlisted in the top 6 Best Small Agencies in the UK Agency Awards. Since being established in 2012, clients have included consumer exhibitions (Grand Designs Live and BBC Countryfile Live), immersive experiences (Alice’s Adventures Underground, Disney Fantasia and Thunderbirds; beyond the horizon), outdoor events (The Luna Cinema and Friendsfest ), arena shows (Walking with Dinosaurs, Batman Live), visitor attractions (Dinosaurs in the Wild), family theatre (Dear Zoo, The Very Hungry Caterpillar), West End and touring musicals (Spamalot, Footloose) and live event celebrity social media (Nina Conti, Freddie Flintoff).

Boom’s energy, creativity and determination, combined with our analytical approach to decision making, will ensure the delivery of your best campaign to date.

Our Services

  • Responsive and Creative Campaign Management
  • Consultancy
  • Media Planning and Buying – on and offline
  • Digital Community Management
  • International Brand Management
  • National Brand Partnerships
  • Promotions
  • Social Media Apps
  • Targeted Marketing
  • Events
  • Concept Creation Design
  • Artwork
  • Online and E-Marketing Design
  • Brand Development
  • Web Design
  • Photography Direction
  • Video Creation and Distribution
  • Sales and Revenue Analysis
  • Post Campaign Analytics
  • Ticket yield management
  • Ticketing technology and agent allocation consultancy
  • Print
  • E-Marketing
  • Content Creation and Engagement
  • Social Media Advertising
  • Digital PR and Blogging
  • Strategy Creation and Delivery
  • Revenue Generation
  • Partner/Supplier Sourcing
  • Contracts


UK Events

London ExCel



UK Tour

Theatre Royal Drury Lane

UK Tour

Garrick Theatre

World Arena Tour

The Vaults


The Vaults

The Team




Dawn Farrow, founder and CEO of Boom ENTS and Boom SPORT, is a performance marketing specialist for some of the best known entertainment brands and live events and experiences in the U.K. 

She founded Boom in 2012 to become the first female agency CEO servicing not just theatre but also outdoor events and festivals, family theatre, immersive entertainment, consumer exhibitions, venues, visitor attractions and celebrity social media. In 2018 she launched Boom SPORT to progress her passion for effective ways to sell tickets through smart campaign planning, and to capitalise on the growth of the live sports event market. 

Dawn’s success has been recognised by a series of high profile organisations. In 2019, Dawn was named as a ‘Power Founder’ in the Timewise Power 50 list as a reflection of her flexible, full-time approach to working. Previously in 2016, she was recognised in the Women In Marketing Awards as the runner up in ‘Best Leader in Marketing’ and in 2014 was shortlisted in the top 50 of Management Today’s ‘Top 35 Women in Business under 35.’ The business was awarded ‘Best New Business’, in the Top 100 UK Start Up Awards in 2015 and was shortlisted in the top 6 ‘Best Small Agencies’ in the 2016 UK Agency Awards. 

Before launching Boom, Dawn’s marketing career began at Clear Channel Entertainment, working on the European tours of Andrew Lloyd Webber’s Cats and Starlight Express. She then moved to media agency AKA where she formed a new division tasked with non-traditional theatre productions which led her to work on international tours with brands such as Warner Brothers’ Batman and the arena spectacular, Walking with Dinosaurs. 

Boom’s success has driven audiences of millions to more than 170 live events as diverse as The Luna Cinema, Grand Designs Live, BBC Countryfile Live, Dinner at the Twits, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta and the smash-hit immersive experience Alice’s Adventures Underground.




Sophie works with Dawn to support her ambitious plans for the business, its clients and team, and to collaborate with her on strategies to achieve Boom’s long-term vision.

Sophie is co-founder of online marketplace notonthehighstreet.com, and a strategic director, advisor and partner for a number of fast-growth UK businesses in the creative, digital and retail sectors. She is a partner and director of Busby & Fox; and she is a director and advisor at Doodle Productions, producers of the BBC CBeebies series Messy Goes to Okido.

Sophie has co-authored two bestselling books: Build A Business From Your Kitchen Table, 2012, and Shape Up Your Business, 2014. She was awarded an MBE in the Queen’s 2013 Birthday Honours.




Rowena is Campaign Director, and joined Boom in 2013, following a previous role at Global Radio working across the UK’s best loved radio stations including Heart, Capital and Radio X – securing promotions and sponsorships with top brands such as Sonos, Red Bull, British Airways and X Box.

Her role at Boom consists of building bespoke marketing strategies for live entertainment and working with the client services team to implement results driven and innovative campaigns. Winning best marketing campaign at the Theatre and Technology awards for the immersive theatrical show Alice’s Adventures Underground, and leading on the UK’s number one open air cinema, The Luna Cinema for the 5th year, to name a few, her expertise and knowledge of selling tickets for various live events is valuable to all clients and brands.

The team are ballsy and driven, and are not afraid of being creative and bold on campaigns. As the digital landscape is constantly evolving, we pride ourselves in keeping up to speed on ‘hot off the press’ news and media in order to include and deliver fresh activity for our clients.




Lizzie Jarvis, Senior Operations Manager of Boom ENTS and Boom SPORT, is a commercial manager who has held senior roles in a variety of settings.
Lizzie began her career in Out of Home, rising from Sales Administrator to Premium Rail Controller at Maiden/Titan Outdoor, where she managed sales across the premium OOH estate across Network Rail major stations. Lizzie’s sales experience led her into the field of new business, initially at an independent production company, and later as Business Development Director at the full-service media agencies Initiative and Reprise. Lizzie brought these specialisms together as Deputy Director of Communications at the Thomson Reuters Foundation, and headed up Operations and Communications at an NPO before joining Boom.
An experienced coach and facilitator, Lizzie co-founded and chaired Interpublic Group’s Women’s Leadership Network, and a mentoring scheme serving forty plus London agencies. She also previously sat on the IPA’s 44 Club committee.
Lizzie works closely with Dawn, stewarding Boom ENTS and Boom SPORT to ensure operational efficiency in all areas of the business.




Nikolai Grune is Communications Director for Boom SPORT. He has over 10 years’ agency experience in PR, targeted brand communications, and strategy and consultancy, working predominantly across the entertainment, live events, luxury, telecoms, property, leisure, retail, technology and FMCG sectors.

His specialisms include media management, strategy and campaign execution, brand launches, crisis communications, media training, reputation management, high-level media relations and corporate communications.

His previous clients include Amazon UK, Barclaycard Wireless, Battersea Power Station, Microsoft, Nokia, Matalan, John Lewis, Qatar Goodwood Festival, Caprice Holdings, Montblanc, Festival No. 6, Krug LVMH, Just Eat, Campaign for Wool, Genius Foods, Oddbins, and the Rathfinny Wine Estate.




Emma Sherwood is PA to the Founder and CEO, Dawn Farrow. As Office Administrator, she supports the daily operations of the Boom ENTS office. Using her qualification in Social Media Marketing, she is the voice behind Boom’s social channels and manages the businesses websites and regular newsletters.

Having previously studied Theatre at Coventry University, she became a freelance actor for West Midlands theatre company Noctium up until 2018. In addition to this, Emma is experienced in youth workshop facilitation having worked with Fifth Word Theatre and the Nottingham Playhouse on various projects.

Emma coordinates Dawn’s speaking commitments, and organises Boom’s client and team events, including our 5th Birthday party at the Mandeville Hotel in Marylebone; an adrenaline-fuelled giant Scalextric and cocktails client event at Boom Towers in 2018; and our 2019 International Women’s Day networking breakfast.

Smug Wall


2nd Floor, 17a Newman Street, London, W1T 1PD

0207 183 4318


General enquiries


Founder and CEO

Dawn Farrow
Find out more about our sister
division, Boom SPORT, by visiting:



We’re always on the look out for great talent – if you think you have what it takes, please send your C.V to Recruitment@booments.com