IMPLEMENTATION // Campaign Management
Design and implement a campaign for one for the nation’s favourite ‘TV to Live’ brands and ensure that it has a high level of visual identity across key counties and is accountable in all areas of marketing.
Boom have many years of experience working with BBC licenses and so the chance to work on the inaugural year of Countryfile Live and deliver their campaign through partnerships, social media, media deals and ticketing was an opportunity not to be missed. Each service of the campaign was supplied by a specialist account manager from the Boom team. Digital media played a vital part in the campaign. With a combination of Google Adwords and social media advertising, Boom used responsive and creative campaign management to build profile and then drive sales. The campaign was designed to initially target areas in close proximity to the geographical location of the venue. By ensuring that the local communities were engaged, the strategy allowed Boom to widen the reach as the campaign unfolded.
• 126,000 people attended the event across 4 days
• Boom grew the Facebook page likes by 100% over the course of the event
• 9 ticket agent platforms secured with a campaign reach of 14.5 million people