IMPLEMENTATION // Campaign Management
Position Sounds and Sorcery celebrating Disney Fantasia as the must see event of the Summer by creating a digital first campaign which combines with traditional above the line stand-out moments.
Boom jumped at the chance to work on the innovative immersive concert, Sounds and Sorcery at The Vaults, celebrating Disney Fantasia. Boom’s approach was to lead with a strong digital campaign, including Adwords and social media advertising. By concentrating on delivering a digital campaign that focused on reach and impressions via an 'always on' strategy, Boom were able to pick out key moments in the campaign to deliver an impressive out of home campaign. With a strong Underground and National Rail outdoor campaign, a print partnership with the Evening Standard, two Radio campaigns and further print advertising with key publications, Boom ensured that Sounds and Sorcery was never far from the minds of London's general public.
THIS INCREDIBLE CAMPAIGN IS STILL RUNNING - RESULTS COMING SOON!